I don't know is this true, but i used to visit that store often. They had the best deals.

It seems that the store in Albuquerque, 1431 Mercantile Ave., is among the 102 stores nationwide slated for closure. For now, all locations are offering discounts of up to 40 percent on all inventory.

Is it closed yet?

the hype is not there anymore https://www.beyondthecreek.com/performance-bicycle-shop-closing-in-downtown-walnut-creek/