BCBG Max Azria Group has announced a plan to restructure the company, which will reportedly involve store closures and a shifted focus to e-commerce, licensing and shop-in-shops. The brand, which at its peak was a celebrity- and c—tail-party-favorite, has "too large a physical retail footprint," said Seth Lubove, a spokesman for BCBG at Sitrick & Co., in an email to Bloomberg. "In order to remain viable, the company — like so many others in its industry — must realign its business to effectively compete in today's shopping environment."
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