It's not cool, I liked this tore - I moved to Vermont a few years ago.
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I was at this store today. I asked the woman at the register about the Geneva store's fate. Unfortunately she said that this is one of the stores that will be closing, she claimed that the new owners thought it wasn't close enough to a highway (Randall Rd. is very busy though). Supposedly it was announced through a tweet of all things to the employees (real classy huh?). I saw this coming for years, the traffic through this store has always been pretty slow. I will miss this place even though the prices were always too high.