Gold Toe is mostly selling online now and they are doing really well when distributing through chain stores. I am not even sure why they need to have any stores open. I am pretty sure that there will be no Gold Toe stores in a couple of years, mark my words. It’s a retail apocalypse right now and people are buying on the web mostly. Stores still make sense but only in some cases, for example when people want to try stuff. For Gold Toe, what’s the point of having a store if you cannot even try the socks.
I can order online, try and return if I do not like it. In store, I cannot do that, I need to go back home, try and then come back again to return. Makes no sense. Mark my words, Gold Toe will close all stores in a couple of years.