Going bankrupt. D–k's Sporting Goods bought the brand along with all the customer data Sports Authority collected over the years. Really pisses me off they are selling customer info, it's so disrespectful to their customers.
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That was a horrible thing to do - buy SA was really good in collecting data, so, there was a ton of value in that - all the investors wanted, was some money back and they got it by selling data. not a cool thing to do but it was necessary